KING PERFORMANCE MARKETING

In December 2021 I began 6 months working with the Performance Marketing team at King as a freelancer, helping them produce promotional material for a myriad of their mobile games - including Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, and Farm Heroes Saga - in the form of marketing banner refreshes and optimisation. The role saw me utilise my digital illustration, image-making, critical thinking and time-management skills to produce engaging material incentivised by frequent performance testing (ctests) and subsequent group brainstorming. I excelled in the role with the work I produced frequently exhibiting strong Install Performance in-situ. My work was also used to represent the department at Kingfomarket 2022 in Barcelona as well as during the Jubilee celebrations. I was responsible for administrative duties pertaining to delivery and documentation, heavily reliant on my organisational skills.
Top: AppStore Feature Graphic for Candy Crush Soda Saga.

Above: Iron Source marketing banners for Candy Crush Saga, Pet Rescue Saga, Candy Crush Soda Saga & Farm Heroes Saga.
Above: AppStore Feature Graphic for Candy Crush Soda Saga.
Above: Valentines-themed game play Feature Graphics for Farm Heroes Saga.
Above: Iron Source marketing banners for Candy Crush Saga, Candy Crush Soda Saga & Farm Heroes Saga.