KING PERFORMANCE MARKETING
![](https://freight.cargo.site/t/original/i/cc6a86b0d208f1dfca67ee103bf3e82039265669dcc3eb71e9bfb5c840de066c/_sta_1920x1080.jpg)
In December 2021 I began working with the Performance Marketing team at King as a freelancer, helping them produce promotional material for a myriad of their mobile games - including Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, and Farm Heroes Saga - in the form of marketing banner refreshes and optimisation. The role saw me utilise my digital illustration, image-making, critical thinking and time-management skills to produce engaging material incentivised by frequent performance testing (ctests) and subsequent group brainstorming. I excelled in the role with the work I produced frequently exhibiting strong Install Performance in-situ. My work was also used to represent the department at Kingfomarket 2022 in Barcelona as well as during the Jubilee celebrations. I was responsible for administrative duties pertaining to delivery and documentation, heavily reliant on my organisational skills.
![](https://freight.cargo.site/t/original/i/f0af16dbf8b9e5740370ed15fe8463920a8a43a61666458303520d327192c202/_sta_540x960_en.jpg)
![](https://freight.cargo.site/t/original/i/6cce11e63b221a88641dda9bb1dfa4ae566b14c9e1b575fe6ed94f2bb87163b7/251788_prs_lt_carrot-tower_sta_540x960_en.jpg)
![](https://freight.cargo.site/t/original/i/0548c6e878205d75cbd2a1ff6d82dd7597d72aacc5c3b20b992b45a6d9752aeb/251800_ccss_lt_pride-bear-cup_sta_540x960_en.jpg)
![](https://freight.cargo.site/t/original/i/8de19acf1f8008bede539d69ff5dd52680bbbd24d9e8aa60a133dd095a4e0bc8/196473_fhs_lt_cropsie-overload_sta_540x960.jpg)
Top: AppStore Feature Graphic for Candy Crush Soda Saga.
Above: Iron Source marketing banners for Candy Crush Saga, Pet Rescue Saga, Candy Crush Soda Saga & Farm Heroes Saga.
Above: Iron Source marketing banners for Candy Crush Saga, Pet Rescue Saga, Candy Crush Soda Saga & Farm Heroes Saga.
![](https://freight.cargo.site/t/original/i/4d427cfd446aa0eb192e2890f9f55e464252e896175cca2beb19936b454196a3/208909_ccss_lt_flower-ride_sta_1920x1080_en.jpg)
Above: AppStore Feature Graphic for Candy Crush Soda Saga.
![](https://freight.cargo.site/t/original/i/10e2394d3f317842619b8e51fa5ed0558b72491b8019b70bd7aef01975a7b64f/188184_fhs_lt_op-cupid-strawberry-gp_sta_1920x1080_en.jpg)
![](https://freight.cargo.site/t/original/i/23ac1b9ef82da853fb44ef7968ea688dd351db2ecb1f9ea525f09ed985a01ac4/_sta_1920x1080.jpg)
Above: Valentines-themed game play Feature Graphics for Farm Heroes Saga.
![](https://freight.cargo.site/t/original/i/95fc212fe87275ed3c5e33221e7436adbd7a712c906a80e723af4b09f1dcf0dc/234822_ccs_lt_wonderful-wrapper-rainbow_sta_540x960_en.jpg)
![](https://freight.cargo.site/t/original/i/547a40a0e3e2ba4b465db623b144058a94e101da3fc4325f5573b8a31e3bcec8/196481_ccss_lt_soda-bear-colourbomb-bite_sta_540x960_en.jpg)
![](https://freight.cargo.site/t/original/i/2d08937dfc8b11b6eee8f99aacabb414fc6fc87ceb3a51162b5295d89799fe13/_sta_540x960_en.jpg)
![](https://freight.cargo.site/t/original/i/c15c6e95ce9a01abb137a390ca6ba3db79835836949eb875937bed8ffe9e9718/251776_ccss_lt_shark-attack_sta_540x960_en.jpg)
Above: Iron Source marketing banners for Candy Crush Saga, Candy Crush Soda Saga & Farm Heroes Saga.